Work /

Sephora Tokidoki
iNDELIBLE concepted, shot, and edited a Tokidoki video for Sephora which debuted in the Summer of 2011 and promotes the Tokidoki fragrance
Sephora: Hair Trend
Using behind the scenes footage provided by Sephora, iNDELIBLE created a video that highlighted key hair trends for the season.
Hello Kitty Noir
iNDELIBLE created a teaser video for Sephora around the launch of the Hello Kitty Noir holiday makeup collection.
MAC Glitter and Ice
Glam. Glitter. Ice. Watch M∙A∙C's latest muse, Johnny Weir, in action. The Olympic skater and all around mega-talent stars in an exclusive video for the holiday collection.
Kat Von D
iNDELIBLE shot and edited two how-to videos, featuring Kat Von D talking through tips on applying her new makeup collections, available at Sephora.
Dior
Indelible created how-to videos for Sephora, featuring the Dior cosmetics brand, shot in the style of backstage at a runway show.
Sephora: Trend
Sophy Robson
iNDELIBLE traveled to London to shoot Sophy Robson, celebrity nail artist and Sephora guest curator, talking fans through how-to the creation of 6 crazy and fun nail looks.
MAC Designer Inspiration
MAC Cosmetics engaged iNDELIBLE to develop videos featuring fashion designers showcased in the Fall 2012 Fashions Weeks of NYC, London, Milan and Paris.
Hello Kitty Product Launch
In Hollywood on July 14, Sephora hosted a 30-minute event streamed live to a custom tab on their Facebook page. 2,550 people viewed live, with 5,000+ total views for the day.
Sephora: Hot Now
iNDELIBLE creates monthly “Hot Now” online videos to keep the retailer's tens of thousands of customers plugged into the hottest products of the season.
Unintended Consequences
Primal and cool in the same split second, this installation tuned heartbeats into music, murmurs into marvels, and interactive tech into art.
MAC Cosmetics
MAC is an international beauty powerhouse. Check out almost a decade of video that blurs the line between art and commerce.
Can This Marriage be Saved?
We ripped stories from LHJ’s classic “Can This Marriage Be Saved?” column and flambéd them into outrageous, media-magnet webisodes.
Victoria's Secret
Victoria’s Secret celebrated the glittering premiere of Bombshell with a salacious Facebook-exclusive video.
Botox Severe Sweating
Ever heard of hyperydrosis? Neither had we! Solution: educate and inspire with a daytime talk show hosted by celebrated actress Vanessa Branch.
Rich & Skinny
The key to denim isn’t the fit. It’s the story. We drove consumers to Rich & Skinny jeans through a pulse-quickening, interactive drama.
Casio
We spun a waterproof camera phone into a viral video mega-meme that drew 50,000 views in a morning and jammed the phones at corporate HQ.
Tinactin Chill
Shering-Plough challenged us to push the limits. The result: an online comedy featuring a dysfunctional family plagued by athlete’s foot.
Aczone: The Musical
We had teen audiences singing and dancing about their acne while Glee was just a gleam in its producers’ eyes.
Protege
Rap sensation Fat Joe debuts his limited edition collection with his trade mark swagger and unmistakable style.